Johannesburg, 21 June 2023 – This year, LG Electronics, the world leader in home entertainment and consumer appliances, celebrates 10 years of OLED technology and a decade of bringing customers award-winning TV viewing experiences.
Synonymous with delivering “world-firsts” and showcasing innovation that sets the standard for home entertainment, LG’s OLED TV remains No. 1 in the world.
“For the last 10 years, LG OLED has pushed the boundaries of what we can expect from TVs. Whether you’re sitting down to watch the latest blockbuster with your family, battling opponents in your favourite video game, or cheering for your team during a nail-biting sports final, LG OLED TVs offer a viewing experience that remains unparalleled around the globe,” said Lance Berger, Head of Sales for Home Entertainment at LG South Africa.
The Power of OLED
OLED, which stands for organic light-emitting diode, provides a completely different experience to traditional LED TV technology. OLED screens don’t rely on backlighting. Instead, each individual pixel has its own light source, allowing them to illuminate separately and create the ultimate viewing experience.
After pioneering the technology, a decade ago, and spending the next 10 years refining and improving on it, LG’s OLED TVs deliver a superior picture with intense colour reproduction and luminescence. These TVs offer a striking contrast between light and dark, resulting in high brightness levels and the deepest blacks possible.
A Timeline of Innovation
In 2013, LG introduced the world to the boundary-defying 55″ OLED. In 2014, the company took a giant leap forward with OLED 4K, the best package of a bright and detailed picture, spectacular sound, and advanced technology.
“As opposed to treating OLED as just another achievement in TV technology, LG saw it as a means to innovate even more, to further push the boundaries of what was possible. This is exemplified by LG’s Alpha 9 processor, designed, and built expressly for OLED. Refined over ten years, today’s Alpha 9 processor enables our TVs to deliver enhanced video and audio, creating the sensation of really being in the scene you’re watching,” Berger explained.
The leaps and bounds in visual fidelity have been matched by other design innovations, such as LG’s 2017 wallpaper-thin OLED W7 and the 2022 OLED Flex, which boasts 20 levels of curve options. “2020 saw us revolutionise the shape of television with a rollable OLED TV. And, in 2022, we went beyond the imaginable with the bendable 42-inch OLED Flex,” added Berger.
Innovation like this has helped LG OLED set the benchmark for TV technology, which is why it’s been a CES Innovation Award honouree for eight consecutive years.
In 2022, LG demonstrated how a TV could double as a piece of art with the LG G2 OLED evo Gallery Edition. The G2 brought customers up to 30% more brightness and technology like Dynamic Tone Mapping Pro powered by the Alpha 9 Gen5 4KAI Processor.
It’s no surprise that LG’s OLED TV, the only TV that is NVIDIA G-SYNC Certified, has helped usher in a new era for gaming. With technologies like NVIDIA G-SYNC and AMD FreeSync, the company’s C2 OLED 4K TV is a favourite among gamers. It guarantees a near-simultaneous response time of 0.1 milliseconds, keeping them in the moment and optimising their performance. “The response by professional gamers and streamers has been phenomenal, proving that when LG sets its mind to something, it follows through with optimal and impactful results,” Berger noted.
LG’s OLED C3 series will replace the OLED C2 this year and is set to be released in July 2023 to South African consumers.
Those results are set to continue as LG looks forward to another decade of debuting innovations. With LG OLED TVs remaining the best in their class, a high standard is reflected across the development, design, and building processes, resulting in a product that is both functional and desirable.
“We remain committed to seamlessly blending technology into the spaces people occupy, complementing their lives, and delivering on design promises that upgrade their style and coincide with current home living trends,” Berger concluded.
