Local media personalities share their tips on how to look your best
(Johannesburg, 13 July 2021), There’s so much that goes into your “look”. It’s the way you style your hair and your facial hair, your choice in clothing and how you wear it, the accessories that you add, your physique, and the way that you carry yourself. It’s the expression on your face, which is largely determined by your emotional state. It’s your personal identity – brand YOU – and it’s so important in a world where image has become everything.
BIC is working with a number of local media personalities to help men “Master their Look” – and stand the chance to win their share of R100 000 in prizes in the process. “BIC Flex is not only about providing the very best in shaving technology at affordable prices. We’re dedicated to helping men step out as their most confident selves, and our #MasterYourLook campaign helps us to do that,” says Patrick Bukasa, Senior Brand Manager of Shavers for BIC Southern Africa.
We do tend to look to others in mastering our look and evolving it over time. Here, some of SA’s leading men sharing their thoughts:
- Style Icon, Menzi Ncunu says: “It all starts with grooming, then you can take on anything…”
Expresso TV Presenter, Graeme Richards shares: “It is important to take care of your mind as well as your body. When you feel good inside it reflects on the outside too. I have been fortunate enough to stimulate my mind by finding joy in the things that make me happy and being open to doing new things like working out, and working on changing up my own style”.- SABC 1, Skeem Saam Actor, Austin Mothapo says: “Colors must communicate and align with the seasons – know how to play with them. Remember to keep it simple and don’t try too hard and add too many layers”.
- Expresso TV Presenter, Thabiso Makhubela said: “Getting the basics right, looking after your skin and getting a haircut adds so much to mastering and elevating your look. When you trim your facial hair here and there and you do neaten it up, it says a lot about the fact that you not only care about your appearance but that you actually are doing it for yourself. Grooming is about how you want to make yourself feel first and it translates into how people receive you”.
- The Queen Actor, Vuyo Ngcukana said: “Always shave in the direction that your hair naturally grows”.
BIC’s #MasterYourLook campaign is aimed at forging conversations amongst men to create a supportive network that is not only about their outer appearance, but also shares advice on how to navigate day to day life. Between now and the 1st of August, 2021, consumers are encouraged to share how they master their own looks on BIC’s Facebook page to win one of 50 vouchers up for grabs from Takealot, Superbalist and Sorbet Man, each worth R 2 000.
Join the #MasterYourLook conversation and visit https://za.bicworld.com/BICFlex for more information.
-ENDS-
About BIC:
A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as Cello®, BIC FlexTM, Lucky Stationery, Us. TM, Soleil®, Tipp-Ex®, Wite-Out® and more. In 2020, BIC Net Sales were 1,627.9 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP.
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