Top South African Designers Collaboration
Johannesburg, South Africa – Miller Genuine Draft last week announced the return of the Miller Design Lab, a creative collaboration between streetwear fashion guru Jeff Staple and top South African designers. Miller Design Lab is a unique project that sees nightlife culture join dope design. It’s about design innovation that taps into the latest trends and harnesses the talent of global creators to craft a truly original experience.
Under the mentorship of international creative enigma and legendary collab ‘God’ Jeff Staple, Miller Design Lab will collaborate with 4 top SA designers to explore the exciting trend of customisation. Once again planning to bring the design heat, the 2020 theme is ‘Customised for the Exceptional’.
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- This year’s local designers include:
- Beau Beau
- Trans-seasonal streetwear label
- Documentary: https://millerdesignlab.co.za/designers/beau-beau/
- Matte
- A conceptual designer with a strong foundation in footwear
- Documentary: https://millerdesignlab.co.za/designers/matte/
- Pea
- Unisex, street-inspired jewellery brand
- Documentary: https://millerdesignlab.co.za/designers/pea/
- Zol Freckles
- A stylish influencer / model as well as the mastermind behind the fashion label, “Evolving Revolver”
- Documentary: https://millerdesignlab.co.za/designers/evolving-revolver/
- Under the added pressure of a socially-distanced 2020, our designers created a unique collection that is customised for the exceptional in a whole new way. All proceeds of the products sold goes directly to the designers.
- “Customisation is the most exciting trend for this generation. Miller wants to create a platform of expression through design and allow people to tailor their clothing and stand out at every occasion” says the great Jeff Staple.
- Keep your eyes glued to the Miller Genuine Draft social pages to see what they’ve come up with and of course, shop the limited edition collection!
- Some designers work to stand out, while others aim to belong. Either way, the final result is an epic fashion range, crafted for the exceptional.
- For more information, check out https://millerdesignlab.co.za/designers/