Multi-award-winning drama series MTV Shuga Down South is opening up the industry – auditions now open until 21 November 2022
MTV Shuga Down South returns for a third season, opening up the industry to aspiring South African talent for casting through the public auditions.
Johannesburg, 8th November 2022: The MTV Staying Alive Foundation has announced a gripping third season of the multi-award-winning TV drama, MTV Shuga Down South. Public auditions extended to Monday 21st November 2022 for aspiring South African talent to join the ‘alumni’ of previous seasons Lupita Nyong’o, Thuso Mbedu, Malibongwe Mdwaba, Samkelisiwe Makhoba to name a few.
The announcement, which was made in partnership with UNITAID, Anglo American Foundation and Paramount Africa. MTV Shuga is a 360-multimedia campaign cantered around a fictional television drama informed by true life stories of South African youth. This third season is inspired by the formative research findings from the Centre for Aids Development Research and Evaluation (CADRE). In addition to comprehensive Sexual Reproductive Health and Rights (SRHR), accentuated messaging comprises of HIV prevention choices, including PrEP (Pre-Exposure Prophylaxis) and the Depivarim Ring, substance abuse, mental health, Tuberculosis, GBV and LGBTQIAP+. Amplified media includes radio, print, activations and a peer education programme in high schools and institutions of higher learning targeting youth between 16 and 24 years of age.
The last season, MTV Shuga Down South 2 was independently evaluated by the London School of Hygiene and Tropical Medicine. Findings showed that, amongst online participants in the Eastern Cape across rural and urban settings, knowledge of HIV status was higher among those exposed to the show (71%) vs those who were not (39%). The show was also associated with increased awareness of HIV self-testing, with 60% of those exposed expressing knowledge of the method and 29% having used a self-test.
The international television drama MTV Shuga Down South 3 will be produced by the young, vibrant and award-winning local production house, Burnt Onion. The last two seasons opened up the industry for Samkelisiwe Makhoba, MTV Shuga Down South 1, and Malibongwe Mdwaba, MTV Shuga Down South 2. Both gifted artists landed leading roles and to date continue to entertain audiences locally and abroad on television and streaming platforms. Academy Award Winner Lupita Nyong’o who played Ayira in MTV Shuga Love Money Sex and Thuso Mbedu who played Ipeleng in MTV Shuga Down South 1 and 2 are MTV Shuga alumni who personify global excellence in acting!
Aspiring South African talent has the opportunity to join this line up of MTV Shuga alumni through the online public auditions for MTV Shuga Down South 3. Audition submissions close Monday, 21 November 2022 on https://mtvsd3auditions.co.za/
More information is available on @MTVShugaDownSouth social media.
Monde Twala, Senior Vice President & General Manager of Paramount Africa and MTV Staying Alive Foundation Board Member commented “The return of MTV Shuga Down South arrives at a time when global youth culture is at the brink of re-defining its history. Using Paramount Africa’s programming means we are one step closer to our vision of transforming mindsets for a better human race. We are excited for the return of MTV Shuga Down South!”
Social Media: @MTVShuga @MTVShugaDownSouth @MTVShugaNaija @MTVShugaBabi
Website: www.mtvshuga.com
Hashtags: #MTVShuga #MTVShugaDS #MTVShugaNaija #MTVShugaBabi #MTVShugaAloneTogether #MTVShugaPeerEd #MTVShugaImpact