A partnership built on basketball culture, community, and innovation marks the Finals MVP’s first-ever brand deal
Oakley’s basketball DNA traces back to the ’90s, when legends walked the bunker halls and trained in secret spots across the brand’s Global Headquarters in Foothill Ranch, California. Now, nearly 50 years in, that same DNA today marks a major return with the entrance of Jaylen Brown.
Marking a progression to the past, and writing a new chapter towards the future, Brown’s unique vision merges with Oakley’s mad science of wrapping innovation in art—for a partnership rooted in culture, community, and redefining what’s possible.
This multi-year partnership brings one of the most exciting athletes of our time into the Oakley-verse to shape a new design philosophy. Brown will collaborate with world-class teams in research and development, creative design, and production to reimagine sport style apparel and eyewear, including special edition product collaborations with his recently launched performance brand, 741. Oakley will also serve as Brown’s exclusive eyewear sponsor.
The partnership extends to Brown’s efforts in cultural advocacy and to empowering the youth, with Oakley supporting The XChange and 7uice Foundation. In addition, Brown will be supporting the EssilorLuxottica OneSight Foundation that works to eliminate uncorrected poor vision to underserved communities worldwide.
“This is my first ever brand partnership in my career, and that’s because I had a mission to only align with brands that mirrored my vision and values in every aspect—self-expression, style, and unity. Oakley’s innovation and dedication to advancing sports and culture, while inspiring today’s youth, makes this partnership a powerful and meaningful move,” says Jaylen Brown, Team Oakley Athlete.
Known for his leadership and cultural impact, Jaylen Brown is a standout, pushing the limits both on and off the court. His distinct style mirrors Oakley’s bold, innovative approach, fusing culture and sport to inspire a generation to be who they are. This current NBA season Brown has been spotted sporting some of the most iconic styles from Oakley history. He has worn designs from the early 2000’s Over-The-Top to the Oakley Plantaris, all the way to the Oakley Prescription eyewear.
“Basketball has always been part of our heritage—a spark for something bigger in culture and community,” says Caio Amato, Chief Marketing Officer at Oakley. “Jaylen is truly a one of a kind—an athlete who shares our commitment to innovation and purpose that drove this partnership. Together, we’ll push boundaries and create projects that inspire the next generation in sports. Welcome to the family, Jaylen.”
Stay tuned for what comes next, dropping in May, by following along on @Oakley // @741performance. For more information on Oakley, please visit: Oakley.com // www.741performance.com