Through a partnership with Croft & Co, New Balance is creating a positive running environment for all through its global Run Your Way campaign. Run Your Way aims to celebrate the individuality of all who run by removing running stereotypes and encouraging everyone to run their own way.
From Global Running Day on 7th June 2023, New Balance will be part of the daily runs that are currently being hosted at Croft & Co, Parkview. Participating attendees will earn loyalty points through an app and receive a free coffee or earn rewards for running your way. Further to that, once a month, runners will get the opportunity to trial the latest New Balance running shoe innovations alongside the New Balance ambassadors.
As a hub for local runners, Croft & Co is as much about brewing great coffee and serving delicious food as it is about the connection with the community and the desire to delight its customers. Through the collaboration with Croft & Co, New Balance hopes to draw stronger connections between elite runners and the everyday runner, showcasing that everyone has a different journey and that there’s no such thing as a “traditional runner”.
“We have a strong sense of community and there will always be someone to welcome you with a smile. Collaborating with New Balance allows us to expand our community of runners and welcome new runners with open arms but also just providing a safe environment for new runners to start their running journey” says owner of Croft & Co, Grant Ravenscroft.
Run Your Way will break barriers by leading New Balance’s timeless movement towards changing the running culture, aiming to legitimize running and help everyone who runs recognize they are a part of a larger running culture and the communities that embrace it.
Through Run Your Way, New Balance hopes to promote an inclusive, positive, and uplifting running environment for all – no matter how you run. Opening doors to the running community and showing we are all a part of a wider spectrum of people who run, whether we’re running a marathon in under 3 hours or getting 5 km in before work.
“No matter how you run regardless of your pace, style, habits, routines or motivations, we are promoting an inclusive, positive, and uplifting running environment for all by supporting and celebrating runners at any level. Through this partnership we hope that people pay less attention to the how or why and just enjoy the benefits that running can bring,” says Craig Bowen, New Balance Country Manager
Every race and every step is a journey so matter where your feet take you or how they get you there, New Balance will be there to provide you with the comfortable, supportive and long-lasting ride you demand. For the next six months, join New Balance at Croft & Co, Parkview to Run Your Way. For more information visit @NewBalance_SA on Twitter.
