CHARTING THE COURSE: ADvTECH PROVIDES NEW HORIZONS FOR SA’S NEXT GENERATION OF CRUISE LINE PROFESSIONALS
APRIL 2024
The cruise liner industry is experiencing major growth in South Africa and beyond, and with this growth comes a demand for well-equipped professionals to ensure tourists on board experience the highest level of customer satisfaction. As a result, unprecedented opportunities are arising for young professionals seeking adventure and international exposure on the high seas.
“The cruise line industry is a realm of boundless possibilities,” says Renee Hill, Managing Director at IIE School of Hospitality and Service Management and Capsicum Culinary Studio, flagship institutions under ADvTECH, South Africa’s leading private education provider.
“For young South Africans, it’s a chance to embark on a journey like no other. Imagine getting paid to explore the world, with your accommodation and meals covered, all while earning in foreign currency and building a global network. However, it’s important to acknowledge that this lifestyle isn’t suited for everyone. Success in this industry requires unwavering professionalism, resilience, and a willingness to thrive in challenging environments,” she emphasises.
This year, Cape Town’s harbour witnessed a surge in cruise ship visits, solidifying its position as a sought-after destination for international liners. As the city continues to enhance its appeal to cruise travellers, opportunities for employment and growth in the industry are expected to flourish. Globally, the cruise liner sector is experiencing unprecedented growth, offering a plethora of career avenues for aspiring professionals.
In recent years, graduates from ADvTECH’s IIE School of Hospitality and Service Management and Capsicum Culinary Studio have increasingly found their footing in the global cruise industry.
Building on this momentum, ADvTECH has forged strategic partnerships to facilitate placements for students worldwide.
“The benefits of gaining experience in the cruise industry are truly remarkable,” Hill affirms.
“Beyond the thrill of exploration, professionals enjoy competitive salaries in foreign currency, access to free medical care, generous vacation periods between contracts, and even tax-free remuneration in some cases. Additionally, crew members are entitled to exclusive discounts and perks.”
While the allure of working aboard a luxury liner may be enticing, prospective students should approach this opportunity with a clear understanding of its demands. Operating within a structured hierarchy, hospitality and culinary professionals onboard must excel in teamwork, adaptability, and customer service.
“Those who embrace these challenges with a positive attitude can carve out a rewarding career amidst the waves of opportunity,” says Hill.