OAKLEY AFA APPAREL LAUNCHES IN TRAVEL RETAIL
Luxottica Group, a global leader in the design, manufacture, distribution, and sale of fashion, luxury, and sports eyewear, is excited to announce Oakley’s successful apparel, fashion, and accessories (AFA) line in travel retail. The launch initially unveiled through a partnership with London Supply’s Puerto Iguazú downtown complex, marks a significant step in Luxottica’s strategy to position Oakley as a multi-category brand in the travel retail channel and drive the brand’s growth trajectory.
The Oakley AFA line for travel retail draws inspiration from the modern lifestyles of commuters, short and long-haul travellers, and active lifestyle enthusiasts. The collection comprises a range of accessories, including backpacks, duffle bags, travel cabin trolleys, and caps, designed to cater to the diverse needs of today’s on-the-go consumers. Following its successful debut in South America with London Supply, the collection is poised to make waves in the travel retail market worldwide.
True to Oakley’s legacy of innovation and performance, the apparel line embodies the brand’s commitment to delivering products with superior technical specifications. Integrating cutting-edge innovations and technologies, Oakley apparel enhances the performance of athletes across all levels. From athletes to fashion enthusiasts, the apparel appeals to a broad spectrum of individuals who embrace the athleisure trend, including fitness enthusiasts, bikers, surfers, and golfers.
Consumers can conveniently purchase the Oakley AFA apparel collection through the Superlist platform. Recognizing the platform’s global reach and effectiveness in showcasing brands to a diverse audience, Oakley is committed to collaborating closely with its partners to ensure that the Oakley AFA collection is accessible to consumers worldwide.
For more information about the Oakley AFA apparel collection and to stay updated on the latest news and developments, please visit [website link].
We look forward to bringing the Oakley AFA collection to consumers worldwide and continuing to innovate and inspire through our products.