Corona Cero Brings Same Seats as from Olympic Games Venues to Iconic Sunset Destinations Around the World
First-ever global beer sponsor of the Olympic Games invites fans to celebrate life’s golden moments and nature as part of its ‘For Every Golden Moment’ platform.
July 23, 2024 (Johannesburg, South Africa) – Today, Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils its Golden Venues activation, bringing the same seats as from the Olympic Games venues in Paris to iconic travel destinations across four continents. This initiative invites fans to reconnect with nature and gives them the opportunity to embrace their own Golden Moments every day as part of Corona Cero’s ‘For Every Golden Moment’ platform. This activation uses the same seats as from some of the Olympic Games venues in Paris, like Champ de Mars, Grand Palais, and Le Concorde and placed them in iconic travel destinations worldwide.
The brand is featuring Golden Venues in 11 breath-taking outdoor settings across 9 countries, including renowned spots such as Table Mountain in Cape Town, South Africa, Arpoador beach in Rio de Janeiro, Brazil, the Grand Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia, offering panoramic views of their respective landscapes. The locations were selected for their remarkable sunsets, scenic beauty and cultural significance, offering visitors a unique opportunity to enjoy a touch of the Olympics amidst spectacular natural settings.
“By bringing the very same seats used in Olympic Games stadiums in Paris, to incredible locations worldwide, we aim to remind fans that golden moments exist not only within the Olympic Games, but also in the breathtaking beauty of nature surrounding us all,” said Vaughan Croeser, Vice President of Marketing, South African Breweries.
Corona, recognised as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, has a rich history of promoting outdoor experiences and encouraging environmental stewardship. The brand is committed to fostering connections and creating meaningful moments in locations that resonate with fans globally.
The full list of Golden Venues spans:
Africa
South Africa (two locations) including, the iconic Table Mountain, one of the world’s Seven Wonders of Nature and Hartbeespoort Aerial Cableway with spectacular views overlooking the breathtaking Hartbeespoort Dam.
Europe
Grand Peninsula Lagonissi in Athens, Greece, a popular beach and sailing destination on the Athenian Riviera with panoramic views of the Saronic Gulf;
Thames Riverfront in Battersea, London, UK, a bustling district with local and tourist attractions, including a riverside promenade, ecological areas, and sports facilities;
South America
Arpoador Beach in Rio de Janeiro, Brazil, next to Ipanema beach, this landmark destination is renowned for surfing and the best sunset views in town;
Café Del Mar in Cartagena, Colombia, located 150m high at the top of Old Town, Cafe Del Mar offers 360-views of Cartagena and is known for its stunning sunsets;
Coatepeque Volcano, El Salvador, a volcanic crater located 745 meters above sea level overlooking 50,000 years old lake;
San Carlos de Bariloche, Argentina, a popular ski destination in the Argentinean Patagonia, surrounded by scenic forests and mountains;
Pichilemu in Punta de Lobos, Chile, a distinct beach with gray sand and large cliffs, Pichilemu is the heart of surf culture in Chile where many of the country’s best surfers learned their skills;
Asia
Morito Beach in Kanagawa, Japan, known for its stunning views of Mt. Fuji, Morito Beach is one of the most famous spots on the coast of the Miura Peninsula;
Fans can take in the beauty of nature while celebrating life’s golden moments – together with a refreshing Corona Cero served with a lime, or in any way they prefer to unwind and reconnect with nature.
As the first-ever global beer sponsor of the Olympic Games, the no-alcohol beer brand is also elevating the role of moderation in Olympic celebrations globally, creating spaces and moments for cheers and choice in meaningful locations that matter to fans.
South Africa Breweries brands have seen countless new friendships, connections, and experiences built on a shared love of sport and are pleased to be a part of that legacy with decades of historic, award-winning and responsible sports marketing.
The Golden Venues will be open to the public daily during the Olympic Games, starting July 23.