Pantone Color Institute Introduces Turkish Red
The Pantone Color Institute™ has introduced a new distinctive red shade, called ‘Turkish Airlines Red’. In collaboration with Turkish Airlines, ‘Turkish Airlines Red,” is making its debut as the airline marks its first-ever flight to Australia, achieving the feat of serving all six continents.
The bold spirit of Turkish Airlines Red, inspired by its home city of Istanbul, blends tradition and modernity in its warm glow. This dynamic and vibrant shade, inspired by the city’s rich cultural heritage, has been a bridge for many different cultures and now proudly flies to over 130 countries around the world.
Laurie Pressman, Vice-President Pantone Color Institute adds, “A bold red hue whose courageous attitude and trailblazing spirit promises the excitement of new experiences and the thrill of novel adventures, Turkish Airlines Red, awakens our passion to embark on a journey into the unexplored. Potent and powerful, a dynamic red shade full of energy, Turkish Airlines Red expands our horizons, stirring our desire to open our hearts and minds to the fullness of living.”
Speaking on the recent collaboration, Turkish Airlines’ SVP, Communications Rafet Fatih Özgür stated: “Our collaboration with Pantone Color Institute™ to create ‘Turkish Airlines Red’ marks a significant milestone in our brand’s evolution. This distinct colour highlights our visual identity and celebrates our expanding global footprint with the addition of Australia to our route network. It is a testament to our ongoing commitment to excellence and innovation in connecting the world.”