From the master brewers of Carling comes a bold new beer
19 November 2015 – The Master Brewers of Carling have brought to life a bold new beer with a refreshing taste, Carling Blue Label beer. It is the South African Breweries first single malt variety beer, which comes with a rich malty flavour, a subtle yet complex aroma and a satisfyingly smooth finish. The new addition joins the Carling family, which has until now been proudly represented by Carling Black Label, South Africa’s most internationally awarded beer, with over 30 international trophies.
As they did for Carling Black Label, our Carling brewers have pushed the boundaries with the creation of this audacious new beer. It is made from a select single-variety malted barley, giving it a bold Carling taste. The recipe, as designed by our master brewers ensures a special drinking experience, full of flavour.
“The normal blended barley malt varieties are not used in this beer. This malt is specially selected and cultivated and is stored separately from other blended malts, to ensure its single variety integrity when used in Carling Blue Label Beer,” said Brewmaster Danie Odendaal.
“Carling Blue Label Beer uses a traditional German noble hop variety to supply a subtle complex character on aroma that results in a slight spicy, floral and herby note. This is complemented by the fruity ester character, which is typical of a Carling Black Label,” continued Odendaal.
Carling’s General Manager, Vijay Govindsamy said this move by Carling had been made after they were certain that they could deliver an exceptional product which would be distinctive and yet retain the qualities of the country’s most globally awarded beer. “We have created our first single malt beer that is exceptionally made and provides a richly rewarding experience for anyone wanting to make a bold choice.”
“This beer is brewed for those who are unafraid of doing things first, and who are bold enough to try new experiences. Those who learn, explore the world and create new things”, concluded Govindsamy.
Bold Taste. Rich Reward
Carling Blue Label Beer Bold Taste Rich Reward
GM Vijay Govindsamy with Khaya Dlanga
Reason performs at launch
Carling Blue Label beer is available at all main liquor retailers and can be found in 330ml non-returnable bottles as well as 440ml cans. Recommended selling prices are R209.99 and R249.99 their respective cases of 24.
ENDS
Press Contacts
Benedict Maaga
South African Breweries
+27 11 881 8478
[email protected]
Revona Kees
Ogilvy Public Relations
+27 21 467 1467
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