SOUTH AFRICA –November 2023 – South Africa welcomes the arrival of McConnell’s Irish Whisky, one of Ireland’s most historic and most cherished whiskey brands, as it embarks on a new chapter in its remarkable journey. This iconic whiskey is now within reach for South African connoisseurs, thanks to the renaissance led by the Belfast Distillery Company in collaboration with Firebrand Africa.
With roots tracing back to the year 1776, McConnell’s Irish Whisky boasts a storied past, founded by the esteemed McConnell family, who were revered blenders, bottlers, and distillers in Belfast City over three centuries. A testament to their success, McConnell’s thrived for more than 150 years, etching its name in the annals of Irish whiskey history. However, the whiskey industry faced its trials in the form of fire, war, political turmoil, and technological advancements, leading to a decline in the 1930s.
Fast forward to 2019, and McConnell’s Irish Whisky has experienced a remarkable revival, spreading its wings to over 40 global markets. Now, with great anticipation, the Belfast Distillery Company eagerly anticipates the inauguration of the new McConnell’s Distillery and Visitor Experience. Housed in a Grade A listed building – A wing of The Crumlin Road Gaol – this venture promises a captivating journey into the heart of McConnell’s legacy.
John Kelly, Chief Executive at McConnell’s Irish Whisky, graced South African shores this month a trip that coincided with the Whisky Live. Mr. Kelly remarked:
“In partnership with Firebrand Africa, we are thrilled to introduce McConnell’s Irish Whisky to South Africa, sharing the rich history and heritage of our brand with this region.
Carolina van der Horst, Managing Director of Firebrand Africa, expressed her excitement: “We are delighted to welcome McConnell’s into our brand portfolio. John’s presence in South Africa for the launch of the Sherry Cask Finish and Whisky Live presents a wonderful opportunity to introduce these expressions to a wider audience, paving the way for exciting new launches and activations in 2024.”
During his visit, John Kelly showcased two of McConnell’s award-winning products. The original McConnell’s Irish Whisky 5 Year,and McConnell’s Sherry Cask Finish, aged for five years.
