South Africa – March 2024 – Samsung Electronics Co., Ltd. has unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.
“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this line-up. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”
An Entertainment and Creativity Hub with Versatile Photography and Stunning Display
With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series.
It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great, so that capturing memories with friends and family is never dependent on the perfect lighting. Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for. The Galaxy A55 5G has a triple-camera system that features a 50MP main camera, 5MP macro camera and a 12MP ultra-wide camera, all supplemented by a 32MP selfie camera. The Galaxy A35 5G’s triple camera includes a 50MP main camera, 8MP ultra-wide camera and a 5MP macro lens, with a 13MP front camera. Both camera systems feature optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp even when filming on the go.
The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays with 120Hz refresh rate, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions, thanks to Vision Booster2.
In terms of build quality and durability, these latest additions to the much-loved A series simply hold their own. The Galaxy A55 5G and Galaxy A35 5G are built with Corning® Gorilla® Glass Victus®+, making them tougher and more damage-resistant. They both boast an IP67 rating, which means they are dust/water resistant and can withstand up to 1 metre of fresh water for up to 30 minutes. They also have dust and sand resistance, which reinforces their strength and ability to perform under tough conditions.
The Galaxy A55 5G further makes its case with its massive storage capacity of 8GB RAM and 256GB Internal Storage to help you save all your photos and videos with space to spare for all your apps and other important data and files.
Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer
This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory.
It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.
The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Samsung Knox is a reliable security platform that is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.
For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable.
New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.
The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates – optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.
Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem
The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.
“These innovative new additions to the much-loved A series mean more options for our customers, both old and new. The Galaxy A55 5G and A35 5G offer great features and the latest in our mobile technologies. We are particularly thrilled that they have something for both loyal fans of the series and those looking to join the exciting Galaxy world,” said Justin Hume, Vice President of Mobile eXperience at Samsung South Africa.”
The Galaxy A55 5G and Galaxy A35 5G will be available online and at retailers from 1 April 2024. To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.
