Sandton City launches iconic Festive Season Campaign
The Festive City to offer shoppers delightful brand immersions,
luxury wrapping services and extended trading hours
Johannesburg, 28 November 2022: As the festive lights start sparkling, and families start counting down to the upcoming holidays, South Africa’s most iconic shopping centre, Sandton City has unveiled its festive season campaign. Titled The Festive City, it’s everything Christmas dreams are made of, featuring the most sought-after brands, and more.
For starters, the centre court (outside Checkers) will play host to festive brand immersions for shoppers of all ages, by two beloved brands. LEGO®’s zone will feature a maze filled with ever changing play zones, once-in-a-lifetime building experiences, a chance to also add your brick to the South African flag build, two LEGO® brick pits, a Duplo zone for the smallies and the chance to shop the latest LEGO® collections with promotional offers. The Little Generosity Shop by Cadbury Dairy Milk will provide you with ways to spread generosity and kindness. Here, you can donate toys to children in need, enjoy a reading corner, get Cadbury’s branded gift wrapping and do exclusive shopping in a generous chocolate world filled with treats.
Santa Claus himself will make his much-anticipated arrival to Sandton City on the first of December and will also be stationed in the centre court, where photo opportunities and merchandise extensions will make any heart sing.
Fan favourite brand Chuckles® will stage a Life’s a Ball activation on level 6 outside Woolworths. Visitors to this area will be able to shop the exclusive Chuckles gifting range, and personalise their Chuckles purchases right there, making these gifts even more special.
In the Protea court, the magical Disney plush toy adorned 8-metre-high hot air balloon, in aid of Reach for a Dream, promises to be a splendid sight to see. Here, for a minimum R 50 donation via a QR code, shoppers can make a memorable difference in the life of a child living with a critical illness where both the plush and the money will be donated to the wish granting charity.
For the gifts themselves, shoppers in Sandton City will be spoilt for choice. With over 300 retailers, offering the world’s most prestigious brands, many of which are exclusive in South Africa, it truly is the Festive City. Treat your loved ones to gorgeous gifts from Adidas, ARC Beauty, Cotton On, Dior, Just Teddy, L’Occitane en Provence, Le Creuset, Naked Coffee, Pars Silver, Poetry, Sorbet, The Style Loft, Typo and many others. Stores such as Exclusive Books, Hamley’s, Lego, Nintendo and Toy Kingdom will ensure that the little ones are well catered for too, and for those who would like to place the choice in the hands of the receiver, gift vouchers and online gift cards provide the perfect solution.
Keeping gifts wrapped until the big day is an essential element of any Christmas and Sandton City has you covered. Gifts can be wrapped for a small donation towards the Sandton SPCA at a wrapping station on level 6 near H&M Home and level 4 opposite Jet. Alternately, for those who prefer luxury lining, Dior will host a wrapping kiosk near level 6.
All of the Festive City activations will be open from 1 -27 December, and will be connected via the Hamley’s train, with tickets available at Hamley’s on the cinema level. To enhance the festive ambience even further, live performances by popular local musicians will take place on the adjacent Nelson Mandela Square every Saturday and Sunday until 24 December.
“Every year, we look forward to elevating the festive season, and this year, we’re pulling out all the stops to ensure that visitors to Sandton City have the world at their fingertips” says Preston Gaddy, General Manager of Sandton City. “We can’t wait to welcome shoppers to the Festive City this holiday where there are wonderful memories waiting to be made,” he added.
Extended trading hours will start on 25 November. Please consult the Sandton City website for daily hours during this period. For more information and regular updates go to www.sandtoncity.com or follow the centre on social media @SandtonCitymall.