Norwegian pop star Sigrid is back with brand-new music this week as she drops ‘Mirror’ – the first track from her new musical era. The star came up with the idea on her flight back home once the pandemic hit the world – and developed into something inspiring.
‘Mirror’ was written for the festivals that have become Sigrid’s definitive stage, and the thousands of fans who will “feel the bass in their chest” says Sigrid, adding, “I walk into the studio and know I want to make a big chorus!” ‘Mirror’ is a track evocative of Sigrid’s talent of zooming in on the personal whilst speaking to the universal: “I love who I see, looking at me in the Mirror”.
‘Mirror’ was finished in Denmark – having started life with longtime collaborator Emily Warren – with some of the biggest songwriters and producers who had been expats in LA, returning to Scandinavia and getting back to basics. Superstar songwriter Caroline Ailin (Dua Lipa, Julia Michaels) and producer Sly (Jonas Brothers, Dua Lipa) worked with Sigrid on finishing the song, having started life – as all of Sigrid’s music has done – at the piano.
“‘Mirror’ is a song about accepting your personality in all its flaws. It’s probably a song that would have found its way to me no matter what, as this is a theme I can never quite shake off, but I think this past year of utter silence has made things even clearer,” Sigrid says.
You have to trust your gut, and ultimately, what you see in the mirror.”
The video for ‘Mirror’ is a remarkable collaboration with director Femke Huurdeman at award-winning production company CANADA (Rosalia, Beck) and represents self-love in the aftermath of a relationship, through a cinematic visual feast of dance and movement. In Sigrid’s own words: “We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together. And as I can’t stand still whilst singing, there’s a lot of dancing, running, driving – you can tell I had a great time on the shoot :)”.
Watch the music video for ‘Mirror’ below and read more music news here.
DOWNLOAD/STREAM “Mirror” here:
https://sigrid.lnk.to/MirrorTShirtID
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