| SIGRID SHARES BRAND NEW SINGLE “BAD LIFE” WITHBRING ME THE HORIZON HIGHLY ANTICIPATED SECOND ALBUM “HOW TO LET GO” OUT ON 6 MAY 2022 SET TO PLAY GLASTONBURY, STANDON CALLING,TRNSMT AND UK AND IRELAND WINTER TOURWITH SSE WEMBLEY ARENA HEADLINE ON 12NOVEMBER WATCH “BAD LIFE” VIDEO HERE: |
| “I’m so excited about ‘Bad Life’ being out in the world with the Bring Me boys! We’re really proud ofthis one, and we hope it can bring some comfort 🙂 It might not be the most likely collab, but we’vebeen fans of each other for a while and we’re so happy we could collaborate on this song. Andfilming the video was an amazing and crazy experience in itself!” – Sigrid “Jordan & myself wrote this song in lockdown, remotely. We loved the message but it wasn’t reallyfitting with the brief of the record we are currently creating. When we found out Sigrid was a fan wefelt like it was the perfect fit for her, although initially I was reluctant as I felt like it was such aspecial record. Then Sigrid asked if I’d duet with her on the track and that sealed the deal!” – Oli Sykes. At Reading and Leeds festival last year, one of Sigrid’s most anthemic songs from her highlyanticipated second album How To Let Go materialised. After a chance meeting with UK rock bandBring Me The Horizon backstage, they realised they were both fans of each other’s music. This led tovocalist Oli Sykes and keyboardist Jordan Fish sending a demo, they all got in the studio to lay down lyrics, and the tear-stained rock ballad “Bad Life” was born, released today on Island Records. “It tells the story of when things are rough and it can feel like you’re never going to stop feeling sad,” says Sigrid, with searingly beautiful lyrics, “It’s just a bad day, not a bad life”. Pairing the Norwegian pop sensation’s uplifting power-house chorus’ and with Bring Me The Horizon’s ability to capture intense emotion, the song is a mighty allegory for taking struggles with mental health day by day. The video, directed by Raja Verdi (Holly Humberstone, Celeste) takes the viewers through an epic storm of emotion, showing both festival favourite performers Sigrid and Oli powerfully moving through inner turmoil: “The concept for this one shot film was to lean into the themes of having to get through the bad to eventually reach the other side – life can certainly feel like a rollercoaster sometimes,” saysRaja. This year has been an important time of collaboration for Sigrid. Having met Griff at a fashion show,the two pop stars bonded over pizza and their experience in the music industry, and got in the studioand wrote the mighty firecracker ‘Head on Fire’, which won the Best Collaboration at the NMEAwards 2022. Sigrid has since released stadium rock-ready banger “It Gets Dark,” which lyrically pulls off that very Sigrid trick of zooming in on the personal while keeping it universal, and looks closely at the two sides of her personality and how they’ve been magnified by being in the spotlight. Set to release her highly anticipated second album “How To Let Go” on 6 May 2022 – the follow up to 2019’s critically acclaimed UK top 5 album Sucker Punch – the past few years have been a time of deep reflection for Sigrid. |
WATCH IT GETS DARK HERE:
| The 12-track LP ‘How To Let Go’ was written at a time where Sigrid was thinking a lot about her life in Norway and her life outside of Norway. “They’re two different things. The chill girl who loves to skiand hike and cook versus the other part of me that’s like ‘let’s go out’, or let’s play massive shows, goon stage and not be scared of anything. I used to be so shy as a kid but then when I’m on stage at Glastonbury for example I love losing myself in it.” Sigrid comments that sometimes those personalities clash and you get confused about what makes you thrive in life, wanting both parts but realising sometimes they don’t always align. This sense of differing perspectives and looking at the same thing from a new angle, is reflected in the amazingly surrealist video for ‘It Gets Dark’, which was made with Mirror director Femke Huurdeman and CANADA (Dua Lipa, Rosalia), featuring Sigrid escaping to space. To celebrate the theme, Sigrid has teamed up with the star-gazing app Star Walk 2, which allows fans to explore the wonders of the night sky and uncover a special constellation whilst listening to ‘It Gets Dark’. The 12-track LP ‘How To Let Go’ was written at a time where Sigrid was thinking a lot about her life in Norway and her life outside of Norway. “They’re two different things. The chill girl who loves to ski and hike and cook versus the other part of me that’s like ‘let’s go out’, or let’s play massive shows, goon stage and not be scared of anything. I used to be so shy as a kid but then when I’m on stage at Glastonbury for example I love losing myself in it.” Sigrid comments that sometimes those personalities clash and you get confused about what makes you thrive in life, wanting both parts but realising sometimes they don’t always align. This sense of differing perspectives and looking at the same thing from a new angle, is reflected in the amazingly surrealist video for ‘It Gets Dark’, which was made with Mirror director Femke Huurdeman and CANADA (Dua Lipa, Rosalia), featuring Sigrid escaping to space. To celebrate the theme, Sigrid has teamed up with the star-gazing app Star Walk 2, which allows fans to explore the wonders of the night sky and uncover a special constellation whilst listening to ‘It Gets Dark’. With 1.3 Billion global streams and over 1 Million global album unit sales, and the Platinum certified success of pop-dance anthem Strangers, Sigrid returned to the world stage with the “empowerment anthem” (ELLE) ‘Mirror’, followed by the ABBA-inspired synth banger ‘Burning Bridges’, which showed Sigrid’s immense pop songwriting talent. Then, having soundtracked the BBC Olympic closing montage with her stunning ballad ‘Home To You’, the pop star released the ‘Home To You (This Christmas)’ version, spellbinding families at home over the holidays with an incredible Top Of The Pops performance, and cementing Sigrid’s position as the ‘voice’ in alt-pop. ABOUT BRING ME THE HORIZON Bring Me The Horizon has sold over 4 million albums globally to date, played sold-out shows in over 40 countries, including two sold out nights at London’s O2 and one night at The Forum in Los Angeles, wowed a traditionally non-rock crowd at Glastonbury Festival in 2016 and 2018, and stole the show at high profile festivals across Europe all summer 2019. They have now also amassed over 1 billion video views on YouTube. Bring Me The Horizon are vocalist Oli Sykes, guitarist Lee Malia, bassist Matt Kean, drummer Mat Nicholls, and keyboardist Jordan Fish. How To Let GoTracklisting 1. It Gets Dark 2. Burning Bridges 3. Risk Of Getting Hurt 4. Thank Me Later 5. Mirror 6. Last To Know 7. Dancer 8. A Driver Saved My Night 9. Mistake Like You 10. Bad life 11. Grow 12. High Note “DOWNLOAD AND STREAM UNIVERSAL MUSIC RELEASES ON MPE – CLICK HERE Don’t know how to use MPE – watch the help video here : CLICK HERE“ |