Stoli® Group Stands in Solidarity with Ukraine
(Cape Town, South Africa – March, 2022) The Stoli® Group has had a long history of fighting oppression and serves to drive the journey towards liberation for all people. It goes without saying that Stoli® unequivocally condemns the military action in Ukraine and stands in support of its people.
“I have personally experienced persecution by the Russian authorities and I share the pain of Ukraine and its people,” noted Mr. Shefler, founder of SPI Group of companies. “More than anything, I wish for ‘Stoli’ to represent peace in all the markets that we exist in and we stand in solidarity with Ukraine.”
Since Shefler was exiled, Stoli Vodka’s production facilities have been located in Latvia where blending, charcoal column filtration, bottling, packaging and distribution are handled.
The Stoli® brand is part of SPI Group of companies, a global organisation with a significant portfolio of spirits and wine brands from around the world, with Stoli’s European Global HQ based in Luxembourg.
“For decades, Stoli® Group has resisted oppressive political regimes. We stand now with all Ukrainians and Russians calling for peace,” said McKinney, Global CEO, Stoli Group. “We are inspired by the people who have taken to the streets calling for an end to this attack on a sovereign nation.”
“This is very personal to us,” continued McKinney. “As a former Royal Marine Commando, I know all too well the desire to take action. We have the resources and ability to sponsor in the near term, and are establishing plans for the long haul to continue to help the region that has been so good to Stoli for many years.”
In support Stoli® Group has announced an immediate financial commitment to World Central Kitchen (WCK), a non-profit organization that is first to the frontlines, providing meals in response to climate, humanitarian, and community crises. The support will go directly to relief in Ukraine.
“The reality and uncertainty of this war is immense and we are identifying immediate ways we can support Ukrainians,” commented Damian McKinney, Global CEO, Stoli Group. WCK is working with local restaurants, caterers, and food trucks in the region to provide nourishing meals at border crossings, shelters, and other refugee communities. Food provides not only nourishment, but also comfort and hope, especially in times of crisis.
Stolichnaya Vodka has announced a global rebranding to Stoli Vodka. The rebranding is expected to roll out in South Africa in 2023.Further details about the rebranding will be shared later this year.