Superdry, the iconic British fashion brand known for its fusion of premium-quality fabrics, commitment to sustainability, and classic iconic urban style, is thrilled to announce the launch of its highly anticipated Spring/Summer 2024 campaign. As Mzansi slips free from winter’s grip, the Spring/Summer 2024 campaign tells the story of a true African summer, chasing the warmth of the sun through scenic highways and winding roads, discovering hidden gems and experiences along the way. This journey tempts you to explore the untamed beauty of summer, inviting you to uncover adventures waiting just beyond the horizon. Wherever the road leads, the thrill of chasing summer will leave unforgettable memories in its wake.
To celebrate and showcase the new season collection in true Mzansi style, Superdry has partnered with some of SA’s most adventurous and style-conscious influencers to inspire us to embark on our very own summer experiences with Superdry. Influencers such as @leahbellleask, @kanyedre, @oratiletlhapi and @jaredfynn shine in the heat and freedom of the destination, showcasing Superdry fits in some of South Africa’s most beautiful landscapes as the backdrop, giving the Spring/Summer 2024 collection that unique Mzansi spirit.
Key items in the Superdry Spring/Summer 2024 collection include:
· Men’s Hawaiian Resort Shirts: taking summer vibes to the next level by adding vibrancy to casualwear
· Men’s Cargo Shorts and Pants: an ideal wardrobe staple, perfect to pair with a buttoned-shirt or T-shirt for an authentic sense of vintage style
· Men’s Tattoo Graphic T-Shirts: fuses Eastern symbolism with Western fonts to bring a range of tees that are bold & striking. A stylish loose cut makes this a must-have item for summer
· Women’s Dresses: perfect for transitioning from day to night
· Women’s Denim Jackets: a light-weight jacket that’s perfect for adding a touch of casual cool to any outfit
· Vegan Core Pool Sliders: comfortable and practical, these are the ultimate beach and pool-side essential
· Sustainable Swimwear: 100% of the swim collection is made using recycled fabrics, sourced from pre- and post-consumer waste, including 5.25 million reused and repurposed bottles, to create the collection
Commenting on the launch of the new campaign, Superdry’s Marketing Manager, Levonia Pillay, said, “We are thrilled to announce the launch of our All Roads Lead to Summer campaign that captures the essence of Superdry, celebrating our shared values and passion for our spirit of adventure and style.”
The campaign aims to inspire those around us. To embrace the small moments that truly matter and to create unforgettable summer memories with Superdry as their fashion brand of choice. Join us as we celebrate the Spirit of Summer!”
The Superdry Spring/Summer 2024 collection is available online and in stores nationwide.
Make sure to follow along the journey on social media @Superdrysa for the latest updates and exclusive sneak peeks.