Strategic local shift to provide customers better access to skillsets and services in the data market
Johannesburg, South Africa – 9 June 2020 – TechSoft International, the exclusive African territory partner for TIBCO Software, the global leader for integration and analytics, today announced that it is investing significantly in growing the business to take advantage of the explosive data market across the Sub-Saharan Africa region.
Analysts are predicting the global data analytics market is set to grow with a CAGR of 25% from 2021 to 2030 to reach USD 24.63 billion. According to TechSoft, the local market will play a significant part in this as African businesses start to embrace the value of their data. Against this backdrop, TechSoft is putting a stake in the ground to build critical mass internally to assist clients in achieving success based on data insights.
“Data is today worth more than oil, and it is an infinite commodity that businesses can turn to change their customer engagement models at a moment’s notice. Our alignment to TIBCO provides African customers the perfect partnership to help them not just make sense of their data, but also build data-aware businesses that have the infrastructure in place to digest and use it,” says Kooban Naidoo, CEO at TechSoft International.
“This market explosion is having a positive impact on our business, and as a result, TechSoft is investing in widening our resource pool, securing new talent, and positioning ourselves as the preeminent provider of data and integration solutions on the continent.”
In support of its growth strategy, the company is making strategic business changes that will better align it with its customers while significantly strengthening its professional services model. This includes the employment of a team of data and infrastructure experts to provide the local support that its partners and customers need. This team will assist with both pre- and post-sales support of the full remit of TIBCO solutions and the bespoke TechSoft offerings it has developed.
Additionally, the TechSoft team will be looking to grow its software integration and development portfolio, building bespoke solutions that meet the specific needs of African companies, agencies and governments.
“TIBCO is a strategic partner to our business, and to better serve our clients and partner channel, we want to make their experience with the company and its products as seamless as possible. Which we can achieve by bringing technical and sales resources closer to where they are,” adds Naidoo.
Other areas of the business the company is reshaping includes marketing, sales, management, and consulting. According to Naidoo, these positive changes are tied to its strategic vision to be an employer of choice for all data experts, analysts, and innovators in Africa.
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About TechSoft
TechSoft International, backed by TIBCO a global leader in enterprise data, works with customers to empower them to connect, unify, and confidently predict business outcomes. Leveraging TIBCO solutions, TechSoft is helping customers solve complex data-driven challenges and fuels digital business by enabling better decisions and faster and smarter actions. From APIs and systems, to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of your business through analytical insights. A Level 1 Broad-Based Black Economic Empowerment (B-BBEE) company, and the exclusive territory partner of TIBCO Africa, we invest in the nurturing and growth of local digital skills and competencies. Today we help hundreds of customers throughout Africa to build compelling experiences, energise operations, and propel innovation.
Our business is to accelerate yours!