THE UK’S R&B GIRL GROUP FLO
SHARE NEW SINGLE
“NOT MY JOB”
LISTEN HERE:
ANNOUNCED AS APPLE MUSIC’S GLOBAL UP NEXT ARTIST
ANNOUNCE DEBUT LONDON HEADLINE SHOW AT JAZZ CAFE ON 12 OCTOBER
HEADLINE ‘MAHALIA PRESENTS’ SHOW ON 18 OCTOBER, WHICH SELLS OUT IN 20 MINUTES
NOMINATED FOR “FEMALE ARTIST OF THE YEAR” AT RATED AWARDS AND “MUSIC ARTIST TO WATCH” AT THE GUAP GALA
ACCLAIMED DEBUT EP “THE LEAD” OUT NOW
REACHES OVER 10M STREAMS IN ONE MONTH
“We are obsessed with Not My Job and feel like every single day we say ‘it’s not my job’ to someone. Everyone solves issues other people have created, whether it’s in a romantic relationship, family drama or at work, and sometimes you just gotta say… it’s really not my job. It was pretty cool that Kelly Rowland came into our session when we were putting the finishing touches on our vocals with MNEK in LA. She knows the job!” – FLO
In the six months since the release of FLO’s debut single “Cardboard Box”, R&B and hip-hop luminaries such as Brandy, JoJo, SZA, Victoria Monét and Missy Elliott, as well as girl group royalty – none other than Destiny’s Child’s Kelly Rowland and Sugababes – have all co-signed the British R&B girl group. “Cardboard Box” has become the biggest girl group opening statement in over a decade, with 8m plays on Spotify and 3.5m views for the official video, whilst winning the coveted Spotify fan-voted Who We Be “Song of the Summer” (beating off stiff competition from Burna Boy and Drake). Now, 19 and 20-year olds Renée, Jorja and Stella release their colossal new single “Not My Job”, a masterclass in R&B and pop harmonies, with a blinding bassline and undulating metallic beats, that is reminiscent of classic 00s R&B, but with the London grit and attitude of three young black women who know their voice: “It’s not my job to make you feel comfortable..it’s not my job, if you ain’t being vulnerable…it’s not my job to make you feel like a man.” It was while in LA that FLO finessed “Not My Job”, a song which started over the summer during a session by debut EP The Lead’s executive producer MNEK (“I just love working on projects that if I wasn’t working on it, I’d be stanning. And this is absolutely one of those projects.”), and as they finished their soaring vocal takes, none other than Kelly Rowland paid them a visit in the studio. From girl group royalty to hundreds of thousands of fans on their growing Instagram (140k) and TikTok (500k) channels, FLO have just been announced as Apple Music’s prestigious Global Up Next artist, geared towards identifying, showcasing and elevating rising stars and following in the footsteps of Billie Eilish, Khalid, Jessie Reyez, Holly Humberstone, Koffee, Sigrid and Clairo.
FLO released their debut EP “The Lead” at the height of summer to critical acclaim, which amassed over 10M streams in just one month, and represents the personal and professional growth of a girl group who have created a sound that hasn’t been heard in the UK music scene for decades.”The Lead reminds us to take the lead and not follow anyone else when making decisions on your relationships and listening to your truth,” says FLO. Sparking a cultural conversation about the future of British R&B, FLO have already been tipped by the likes of The Guardian, i-D, Dazed, NME, Complex, and Pitchfork (“worthy heirs to the millennium girl group legacy”), Apple Music, VEVO, Spotify, BBC 1Xtra, Capital XTRA, and received a nomination for “Female Artist Of The Year” at the GRM Daily Rated Awards 2022, alongside Little Simz, Mahalia and Cleo Soul, as well as being nominated for “Best New Artist of 2022′ at the inaugural GUAP Gala. FLO also announced their debut London show, headlining Jazz Cafe on 12th October, and they also are set to perform at British R&B star Mahalia’s very own club night on 18th October at Moth Club, which sold out in under 20 minutes.
LISTEN TO “THE LEAD”
Working closely on “The Lead” with their “extended family;” executive producer MNEK, Jamal Woon, KABBA and Aston Rudi, FLO hustled every day in the studio to create a sound that recalls the greats from peak-era Timbaland and Aaliyah, but also captures three young women finding their voice through the genre of R&B, which they know has the capacity to become pop, “people need to give R&B the same love and chance”. FLO are an act at the helm of their musical and visual identity, with each track off the 5-track EP a vignette into how they have navigated their late teens through struggle, romance, heartbreak and friendship.
From the first song they ever wrote together – the viral sensation “Cardboard Box” – to the remarkable “Immature”, the pitch perfect neo soul hit “Another Guy”, R&B slow jam “Feature Me,” to the sensational summer anthem “Summertime”, the EP does exactly what their name alludes to; it flows. Every official video has shown a different side to the British girl group, from having fun with your girls in a studio in Cardboard Box, to the slick, sexy choreography of “Immature”, donning Jean Paul Gaultier and black leather, to the DIY, iPhone and Super8 filmed “Summertime”, documenting one day and night in Greece with your best girlfriends, and serving as more evidence of FLO’s magnetic chemistry and unbreakable bond. Also receiving praise from peers and heroes including Little Mix’s Leigh-Anne Pinnock and Ella Mai, FLO have stunned new audiences with their intricate three part harmonies. No example showcases this more clearly than their sublime recent VEVO DSCVR session for breakout singles “Cardboard Box” and “Immature”, where their immaculate vocal arrangements soar with new production and even an ode to TLC.
WATCH “SUMMERTIME”
WATCH “IMMATURE”
WATCH “CARDBOARD BOX”
FLO’s fusion of the old and new takes the best bits of R&B’s experimental phase and grounds it with UK swagger. “I feel like people want this kind of R&B at the moment,” offers Stella. “What we do has a perfect balance of both US and UK influence.” And in March 2022, one tweet stating “the uk girl groups are coming hard,” led to over 4.5M views, 140k likes and 20k retweets, and catapulted FLO to the centre of the cultural conversation about the important role girl groups play in our society, and the alchemy and science behind why they work. It’s FLO’s sister bond that runs deep, having all been raised by powerful single mothers and understanding the gravity, hustle and tenacity of picking this career path. It is clear that FLO’s natural bond is crystalline, and the life situations they are beginning to navigate have only brought them closer and stronger together. That’s what makes FLO so special – they are unafraid to speak up and stand up for what’s right, and they know exactly who they are and what they want to do, and it is FLO’s origin story that speaks to their name. Stella spent the first few years of her life in Mozambique before moving to the UK aged five, and met Renée at school in London, where they bonded over their joint love of singing and were familiar with Jorja via social media. Jorja was born in Germany and grew up in Hertfordshire and was on her own musical journey, but it was a chance meeting at an audition where they all locked eyes: “I saw the girls and we screamed across the room. I knew from that moment we were about to start something big,” says Jorja.
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