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 TOVE LO REVEALS MUSIC VIDEO FOR “HOW LONG”

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TOVE LO REVEALS MUSIC VIDEO FOR “HOW LONG”

CONFIRMED TO PERFORM AT GOVERNORS BALL MUSIC FESTIVAL (SATURDAY, JUNE 11) & BONNAROO MUSIC & ARTS FESTIVAL

(FRIDAY, JUNE 17)
WATCH | LISTEN“HOW LONG”
“A welcome distraction.” – Billboard“Ecstasy to the ears.” – MTV News“Tove Lo confronts the emotional betrayal of unrequited love in her new song.” – Rolling Stone“Tove Lo turns up the heat with resonating synths and honest lyrics about love, betrayal and denial.”
– UPROXX 
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Today, GRAMMY® Award nominated, multi-platinum-selling artist Tove Lo reveals the KENTEN-directed music video for ‘How Long.” Watch HERE. The track was hailed by MTV as “ecstasy to the ears,” with Billboard lauding it “a welcome distraction” and Uproxx praising the “honest lyrics about love, betrayal and denial.
Speaking about the collaboration, Tove Lo reveals, “‘How Long’ is about love, betrayal and denial. It was one of the few songs that came together for me during quarantine, and I think it’s so beautiful in all its darkness.
Listen to “How Long” HERE.
Following the success of her fourth studio album ‘Sunshine Kitty,’ Tove Lo made her acting debut, starring in the critically acclaimed Erik Poppe-directed feature film The Emigrants. Currently, she is in the recording studio working on new music, and is slated to perform at the Governors Ball Music Festival (TICKETS) and Bonnaroo Music & Arts Festival (TICKETS) this summer, with more live dates to be added soon. Purchase tickets and keep up to date by visiting tove-lo.com.
More exciting news to come
ABOUT TOVE LO
Throughout her career, Tove Lo has shown a knack for giving others an outlet while quietly inhabiting nearly every corner of pop music by way of her confessional candor and intimate mysticism. Her 2014 full-length debut, Queen of the Clouds, reached platinum status and yielded “Talking Body,” “Moments,” and the quintuple-platinum smash “Habits (Stay High).” 2016’s Lady Wood bowed at #11 on the Billboard Top 200 as its lead single “Cool Girl” clocked upwards of 800 million streams. The sequel, Blue Lips (Lady Wood Phase II), landed on Rolling Stone‘s “20 Best Pop Albums of 2017. Additionally, the seismic single “Bitches” [feat. Charli XCX, Icona Pop, Elliphant, & ALMA] represented a watershed moment for women empowerment in pop.
Along the way, she enchanted audiences on tour with Coldplay, Katy Perry, Maroon 5, and more. Simultaneously, her voice as a songwriter rang out. She co-wrote Ellie Goulding’s quintuple-platinum “Love Me Like You Do” for Fifty Shades of Grey. Other writing credits include Lorde favorite “Homemade Dynamite” from 2017’s Melodrama as well as cuts for Zara Larsson, Icona Pop, Victoria Justice, MS MR, Lea Michele, and Hilary Duff. She also collaborated with the likes of Charli XCX, Nick Jonas, Sean Paul, Duran Duran, FINNEAS, Alesso, and Major Lazer to name a few.
In 2019, Tove Lo unleashed her fourth full-length, Sunshine Kitty [Island Records], representing a new season for Tove marked by a reclamation of confidence, hard-earned wisdom, more time, and a nascent romance. The album’s lead single, “Glad He’s Gone” received a GRAMMY® Award nomination for Best Music Video.
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