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In a groundbreaking move for the East African music scene, Kenyan artist Keemlyf has officially signed an exclusive recording deal with Universal Music East Africa. The signing marks a new chapter in Keemlyf’s rapidly rising career, promising an exciting future with one of the world’s leading record labels.
“It’s a big moment! This is more than just a deal—it’s about taking Kenyan music to the world. My team and I put in the work, and now with UMG EA backing us, we’re ready to push even further. Excited for what’s coming!” Keemlyf states.
Keemlyf, known for his unique fusion of Afrobeat, dancehall, and contemporary African sounds, has been making waves in the music industry with his fresh, innovative style. His distinctive sound and captivating lyrics have earned him a loyal fan base across Kenya and beyond, and this new partnership with Universal Music East Africa is set to propel his career to international heights.
Universal Music East Africa, a key player in the global music industry, has been instrumental in shaping the careers of some of the region’s most iconic artists from Sauti Sol, Nikita Kering, Ethic Entertainment and recent signee, Njerae. The label’s extensive resources, combined with its global reach, offer Keemlyf the perfect platform to showcase his talent on a larger stage.
“We are thrilled to welcome the incredibly talented Keemlyf to the UMG East Africa family” UMG EA General Manager Chinasa Udeala mentions. “His unique fusion of Afrobeats and authentic Kenyan musical influences is a breath of fresh air. It is clear that he is poised to make a significant impact not only in East Africa but beyond. We are excited to support his journey as he seeks to redefine the sound of Kenyan and East African music.”
The signing of Keemlyf is a significant milestone for both the artist and Universal Music East Africa, signaling the label’s continued commitment to nurturing and developing top-tier talent from across the African continent. Fans can expect new music, exciting collaborations, and more as Keemlyf embarks on this new chapter in his musical journey.
Stay tuned for the release of Keemlyf’s highly anticipated singles and upcoming projects, set to drop in the coming months.
ABOUT KEEMLYF:
Meet Keemlyf, East Africa’s rising Afro-pop sensation – blazing a trail as Kenya’s Afropop innovator. Keemlyf blends traditional Afro-pop rhythms with contemporary influences – creating a fresh and authentic sound and gaining him a following as a breakthrough talent and exciting artist. With his recent pair of chart-topping singles – “Aye Baba” and “Freeze Time, ” garnering recognition from tastemakers nationwide, Keemlyf emerges as a force in the music industry. His journey is a testament to the power of passion and determination. Coming from a humble background, he inspires others to pursue their dreams with unwavering resolve and dedication. From the stage, Keemlyf’s passion extends beyond music to inspire his generation and others to reach for greatness in their chosen endeavors.