UNDER ARMOUR LAUNCHES THE ULTIMATE ENDURANCE SHOE FOR THAT RUN-FOREVER FEEL
Under Armour introduces the UA Infinite Elite to the South African market, the pinnacle of footwear engineering tailored for those who crave endless km’s and effortless strides. Designed to redefine the running experience, the UA Infinite Elite embodies boundless comfort, seamless efficiency, and limitless potential.
Crafted to support both long run days and everyday strides, the UA Infinite Elite is the go-to choice for runners seeking unparalleled endurance. With its super plush feel and innovative design, these shoes are engineered to propel you effortlessly through every stride, making the last kilometre feel as invigorating as the first.
Available in both men’s and women’s styles, the UA Infinite Elite is a high-mileage training shoe meticulously crafted for the relentless pursuit of distance. Featuring HOVR+ cushioning technology, every component of the shoe – from the collar and tongue foam to the adaptive Intelliknit upper – is optimized for supreme comfort and long-run performance.
Under Armour Pro Runner Sharon Lokedi attests to the transformative power of the UA Infinite Elite, stating, “It’s great to have a well-cushioned and responsive shoe such as the UA Infinite Elite to use as part of my every day running. This has been very helpful in the past few months as I continue to strive to become the best marathoner I can be.”
UA Infinite Elite features:
Asymmetrical Pull Tag: Pull tab with tactile consideration and added help with ease of entry.
TPU Heel Clip: Premium branding and added support for heel lockdown.
Bevel Heel Design: Helps lessen heel impact allows the runner to land smoothly and increases overall stability.
Thinweb Rubber: Outsole designed for a combination of durability where it’s needed and providing lightweight rebound
Intelliknit Upper: Knit upper materialisation with micro details and textures. Creates a precision 1:1 fit for elevated comfort and fit
3D Moulded Sockliner: High resiliency premium sockliner to cradle the foot and enhance step-in comfort
HOVR+ Midsole: Full-length one-piece bead foam midsole that is softer, lighter, and more flexible for a more plush and bouncy underfoot experience
Experience the uninhibited ride and undeniable plushness of the UA Infinite Elite – where every stride is a testament to the limitless potential within.
Priced at R3799, the UA Infinite Elite can be purchased in-store or online at https://underarmour.co.za/.
About Under Armour, Inc.
Under Armour (NYSE: UA, UAA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™️ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com.
About Apollo Brands
Established in 2015, Apollo Brands (Pty) Ltd is a sports and lifestyle brand distribution company with a quest to bring global leading brands to the South African consumer. Boasting strong experience in retail, product and brand, the company which is situated in Cape Town offers extensive reach into the wholesale distribution channels and a growing expanse of retail doors. Apollo Brands (Pty) Ltd acquired the distribution rights for Under Armour in January 2016.