Technology and AI-driven innovations are becoming the new norm, fundamentally transforming how organisations operate at every level. The cleaning sector is no exception, evolving rapidly under the influence of these advancements and the growing focus on sustainability. But these shifts ripple beyond cleaning businesses, impacting all workplaces as visible hygiene, efficiency, and environmental responsibility shape operational priorities.
According to Jeffrey Madkins, Unilever Professional Marketing Manager for Southern Africa, these shifts, coupled with changing consumer expectations present both challenges and opportunities for business owners. He outlines the five key trends defining cleaning excellence in 2025, saying, “Our research confirms a global shift in priorities, and these trends are not just buzzwords. They represent practical strategies to help business owners stay ahead so their businesses can thrive and exceed customer expectations.”
1. Automation: The Competitive Edge
Automation offers a powerful solution to the pressing challenges of labour shortages, rising operational costs, and the increasing demand for rigorous hygiene standards. Advanced robotics, AI-driven systems, and IoT-enabled tools are reimagining cleaning practices by increasing efficiency, reducing overheads, and delivering superior-quality results.
Key technology solutions include
• Collaborative Cleaning Robots (Cobots) efficiently handle repetitive, dull cleaning tasks in high-traffic areas, freeing up staff for more skilled tasks.
• Smart Cleaning Systems provide data-driven insights to ensure optimal use of resources, improving performance and reducing waste.
2. Sustainability: A Non-Negotiable Imperative
Environmental sustainability has become a core pillar of business success. The cleaning industry faces mounting pressure to deliver exceptional results while minimising ecological impact. This is driven by growing consumer demand for green practices and increased transparency required by regulatory bodies. To meet these challenges, modern cleaning services must align with environmental goals while maintaining high performance.
3. Visible Hygiene: Beyond Cleanliness
In a post-pandemic world, customers want reassurance of hygiene practices. Visible cleaning schedules, certifications, and sensory enhancements (like subtle fragrances) are becoming key differentiators in building trust and brand loyalty.
• The Sensory Experience: From biophilic designs to premium scents, these elements create environments that elevate cleanliness into a multisensory experience.
• Building Trust: Showcase certifications and visibly engage in cleaning activities.
4. Simplification: Smart Efficiency
Rising economic pressures demand smarter, more efficient approaches to cleaning operations. Businesses need solutions that simplify cleaning processes and are cost-effective. Unilever Professional offers innovative products that simplify operations without compromising on quality:
• Versatile Products: Advanced multi-purpose formulas eliminate the need for numerous specialised cleaners.
• Concentrated Solutions: High-performance concentrates maximise storage efficiency and deliver superior value per application.
5. Wellness as a Priority
Wellness trends extend to cleaning practices, benefiting both customers and staff. Mild, non-toxic formulas and sensorial experiences elevate environments and protect workers.
• Sensorial Cleaning Solutions: Fragrances and aesthetic enhancements create lasting impressions for clients and create more enjoyable work experiences for cleaning teams.
• Staff Wellness: Gentle formulations protect skin and support well-being.
Leading the Way
“The evolution of the cleaning industry enables forward-thinking companies who adapt to these emerging trends to establish themselves as industry leaders and set new benchmarks for excellence,” says Madkins. “Unilever Professional remains committed to supporting this transformation by providing cutting-edge tools, expert insights, and tailored solutions to help businesses excel in this dynamic landscape,” he concludes.
For more information and to explore how Unilever Professional can support your business, visit https://www.unileverprofessional.co.za/ or follow us on LinkedIn.