Unwrap Media helps brands cut through the clutter and connect with customers
Brands face an enormous challenge when trying to get their messages through an increasingly cluttered space – both online and in the real world. Unwrap Media has a way to cut through the noise to reach customers using three-dimensional (3D) holographic technology.
“Static billboards have become almost invisible today, people no longer see them, but holographic technology takes advertising to the next level. It also conforms to the way we see the world. We see in 3D so it is natural for us to engage with 3D images. In fact, I have noticed how people cannot walk past a 3D ad in a shopping centre, they have to engage with it,” says Graham Braum, the MD of Unwrap Media.
“Unwrap Media uses Hypervsn technology, which is the world’s first fully integrated 3D holographic
display solution in its installations. The technology, which has been proven to raise awareness, enhance branding and increase sales, has many applications – from creating an interactive floor to projecting images that cover South Africa’s tallest building.” He says.
“The 3D holographic technology can be used to reach and improve engagement with customers while providing companies with audience intelligence data that lets them really get to know their customers. Many companies battle with this but the data gives a clear profile of a brand’s customers in terms of age, income and gender as well as how long someone has interacted with the 3D holographic ad,” says Selvan Naidoo, the CEO of Unwrap Media.
“Take about 100m of shopfronts in a local mall, up to 2,000 people could walk past these shops, but only 10% of them will even look at the window displays while about 5% bother to enter the store.” Says Braum. “
“A holographic 3D ad makes a big difference to these numbers, helping companies grab the attention of more people, and then turn that into increased sales.” Says Braun
“The data provided through the installation can be used to drive a more intelligent market strategy for brands and companies can improve customer engagement further with tailored alerts sent to repeat customers when they enter the mall,” says Naidoo.
“Most companies are searching for new ways to reach people who are bombarded by about 5,000 adverts a day. 3D advertising has been proven to influence consumers’ purchase intention, thus increasing sales. No brand will say ‘no’ to improving sales or increasing footfall to their stores or connecting properly with customers rather than just communicating with them. There is no doubt that 3D is the real king,” says Braum.
For more information, please visit www.unwrapmedia.com