Vertiv Launches Augmented Reality App for Immersive Product Exploration
Vertiv™ XR app allows users to see and explore equipment in a desired location before purchase and installation
DUBAI, United Arab Emirates, February 28, 2023/ — Vertiv (NYSE: VRT) (www.Vertiv.com), a global provider of critical digital infrastructure and continuity solutions, today announced the release of the Vertiv™ XR app (https://apo-opa.info/3J0gUvh), a first-of-its-kind tool in the data center space that allows data center operators, IT managers and channel partners to visualize Vertiv products in the location they would occupy in any given facility. The virtual representation helps today’s data center decision-makers by providing a convenient tool to plan their space and provide support after installation, with the intent of improving understanding of how the infrastructure will support their compute and impact the physical footprint.
The introduction of the Vertiv XR app is the latest advance in Vertiv’s widespread and ongoing digitization initiative, as the company continues to focus on the customer experience and expand the resources available to its customers and channel partners. Created by Vertiv, the Vertiv XR app is the first such tool to bring the kind of commercial-grade technology used for home remodeling projects to the data center space. The app was named “Best Digital Transformation Product or Service – Enterprise” in the Computing 2022 Technology Product Awards (https://apo-opa.info/3kvWmRK), and received a five-star rating from IT Channel (https://apo-opa.info/3ZlYhXQ), which called it “the best augmented reality app tested in 2022.”
“With the Vertiv XR app, we are creating a bridge experience between in-person physical interactions and digital,” said Cristian Scarpa, CIO EMEA & Global VP Customer & Employee Technologies at Vertiv. “The app allows our customers and partners to make more informed buying decisions and recommendations, to visualize in a tangible way how new products will interact with their existing environments, and explore details about those products, all from the palm of their hand.”
The Vertiv XR app guides users through product selection and placement, using augmented reality to deliver an immersive, realistic depiction of the product in the location of their choosing – whether that’s a data center, office, lobby or living room. It allows users to see and explore various Vertiv solutions when and where they choose, and stay engaged beyond purchase and installation by viewing complementary solutions and by streamlining social sharing of their experiences with Vertiv.
“This type of technology has been used for various consumer applications, helping homeowners see how new cabinets might look in their kitchen or different siding may look on their house, but we’ve never seen this type of application in the data center,” said Martin Coulthard, global vice president for demand generation marketing at Vertiv. “We’re giving them the opportunity to see this equipment before they buy, enabling them to make their Vertiv purchase with confidence.”
The company’s sweeping digitization effort is focused on developing and updating digital assets that better serve customers and partners and engage with them on their terms. The ultimate objective is to enhance the online interactions users have with Vertiv, to make it easier for them to find what they need when they visit Vertiv.com or use the Vertiv XR app, and to help Vertiv and its partners have more meaningful, productive engagements with customers and partners.
For more information or to download the Vertiv XR app, visit Vertiv.com.
Distributed by APO Group on behalf of Vertiv.
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About Vertiv:
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
Forward-Looking Statements:
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statements set forth herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q for a discussion of these and other important risk factors concerning Vertiv and its operations. Vertiv is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
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Vertiv