From capturing conservation efforts in national parks to magnifying social justice movements, South Africa’s young creators are using photography and filmmaking to promote change, driving awareness and action. Their visual narratives are shaping conversations and inspiring a real impact in society.
Through initiatives like the Miraisha Programme and the Young People Programme (YPP), the next generation of African storytellers is being equipped with the skills, tools and platforms to create content that not only gives rise to change but also builds careers in the creative industry.
The power of visual storytelling in South Africa
Photography and videography are more than just artistic expressions; they are tools for advocacy. With these tools, young South African creators bring to light issues like climate change, wildlife conservation and social justice. Emerging photographers have been valuable in documenting drought-stricken regions, raising awareness about water scarcity and influencing policy discussions. Similarly, filmmakers are using their lenses to focus on grassroots social movements, making sure that previously unheard voices are amplified. The impact that these visual stories has, extends beyond awareness. They inspire action, mobilise communities, and challenge societal norms.
One young photographer, Tshepiso Mazibuko, is making an impression on a global scale. In July 2024, Mazibuko won two awards at the Rencontres d’Arles photography festival in France. With her exhibition Ho tshepa ntshepedi ya bontshepe, Mazibuko explores the complexities faced by South Africa’s ‘born-free’ generation, detailing the lasting effects of apartheid on youth identity. Her work brings attention to important social issues, using photography as a tool for advocacy and change. Mazibuko’s recognition at the festival illustrates the growing influence of young African creators in global conversations surrounding identity and social justice.
Why visual storytelling matters more than ever
With the rise of digital platforms like Instagram, YouTube and TikTok, visual storytelling has become more accessible than ever. These platforms provide young creators with opportunities to put their work on display, grow their audiences, and engage with global communities.
Beyond visibility, imagery is also breaking stereotypes and redefining narratives. South African creators are using photography and film to challenge outdated perceptions and celebrate Africa’s diversity. In townships, documentary photographers are capturing everyday life through an authentic lens, addressing negative media portrayals and spotlighting real human experiences. Through this work, visual storytelling has become a tool for education, empowerment and transformation.
Empowering the next generation
Canon initiatives like the Miraisha Programme and YPP are equipping the next generation with the tools and opportunities to expand their reach and impact.
The Miraisha Programme, now in its 10th year, has provided training to over 7,000 young people across 11 African countries, including South Africa. The initiative equips aspiring photographers and filmmakers with essential skills, helping them turn their creativity into viable careers.
In addition, YPP has partnered with NGOs across Europe, Middle East and Africa (EMEA), working in communities to give young creators access to education, mentorship and the latest imaging tools. These programmes reflect the philosophy of Kyosei: living and working together for the shared well-being of society.
Shaping tomorrow: Empowering the future of visual storytelling in South Africa
In the right hands, a camera is more than just a device; it’s a catalyst for change. South Africa’s young visual storytellers are documenting the world around them in ways that challenge and transform. With commitment to supporting talent and inclusivity, these creators are not only capturing powerful stories but also shaping the future of the industry.