Xperien has launched its new corporate identity, vibrant visual representation of its unwavering commitment to sustainability and circular economy principles. This refreshed branding is a bold testament to its core mission: to refurbish, redeploy, and recycle IT assets in a way that not only extends their lifecycle but also significantly reduces environmental impact.
Every element of the company’s new identity has been carefully designed to symbolise a crucial aspect of the company’s environmental stewardship. Blue, representing Life Below Water (SDG 14), reflects Xperien’s dedication to protecting marine ecosystems by preventing e-waste pollution from reaching the oceans.
Green, symbolising Life on Land (SDG 15), highlights the company’s initiatives to support biodiversity conservation and enhance sustainable IT practices that safeguard terrestrial habitats. Brown, inspired by Earth’s Mineral Resources (SDG 12), embodies the company’s commitment to responsible consumption through refurbishment, redeployment, and recycling – reducing the need for new raw material extraction and promoting a circular economy.
“We are excited to introduce our new corporate identity,” said Xperien CEO Wale Arewa. “Our refreshed look is more than just a change in aesthetics – it is a visual pledge to drive sustainable practices and a circular IT lifecycle. Every IT asset we refurbish, redeploy, or recycle contributes directly to a healthier planet.”
Through our innovative approach – “Refurbish. Redeploy. Recycle.” – Xperien ensures that every phase of the IT asset lifecycle is optimised for sustainability. This three-pillar strategy not only minimises waste and pollution but also supports biodiversity conservation and responsible resource management in line with the United Nations Sustainable Development Goals.